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Bagpipes play: Bagpipes return to Ogilvy after four-year hiatus

MONTREAL – A Montreal tradition is back.

In 2017, the bagpipe sounds outside the Ogilvy Department Store were silenced when it was purchased by Holt Renfrew.

Many were sad to see the traditional 72-year-old suddenly come to an end – but now the pipes are back with an update.

Since World War II, Ogilvy has always had a bagpiper – until now.

“I’m becoming the first female bagpiper to do this, and the pink tartan is a nice touch, it’s a new twist,” says bagpipe Jenna Dennison.

When Holt Renfrew and Ogilvy merged, the tradition of the piper was withdrawn in favor of a more modern image to reflect the new partnership.

But four years later, the bagpiper returned.

“We recognized that the Scottish tradition of the Ogilvy brand was really important to the community. We have reinvented the tradition, ”said Natalie Lord, divisional vice president of Holt Renfrew.

And music has also been reinvented.

“I can also mix it with new compositions and old traditional stuff,” Dennison said.

A composer and performer, Dennison’s love for the instrument began in part with Ogilvy.

“It’s a great honor for me because before I even started playing the bagpipe I remember seeing a bagpiper here in the store and that was one of the times that caught me,” he said. she declared. “I was moved by it, so years later to be here and play music, it’s amazing.”